Privacy Policy

1. Scope

This Privacy Policy applies to information collected through the public Mock Brains website, including the landing page, legal pages, CTA interactions, and Brain Scan inquiry form.

It does not replace any separate proposal, statement of work, services agreement, platform agreement, or data processing agreement that may later apply to an actual client relationship.

2. Information We Collect

Mock Brains may collect the following categories of information:

• Information you provide directly. This includes your name, work email, company, role or team context, focus area, and any workflow details or business challenges you submit through the inquiry form.
• Attribution and campaign data. The site may capture UTM parameters and related referral details if you arrive from a campaign, email, partner, or Catalyst handoff.
• Interaction and measurement data. Mock Brains tracks limited operating signals such as CTA clicks, inquiry starts, and inquiry submissions.
• Technical request data. Hosting and site infrastructure may log IP address, browser type, device details, referring page, timestamps, and diagnostic information tied to requests.

Please do not submit passwords, payment card data, protected health information, regulated financial data, or unnecessary confidential customer records through the public inquiry form unless Mock Brains explicitly asks for them through a separate secure workflow.

3. How We Use Information

Mock Brains uses the information described above to:

• respond to inquiries and schedule Brain Scan or discovery conversations;
• understand the business problem or operational bottleneck you describe;
• evaluate fit for strategy, implementation, or managed infrastructure support;
• improve messaging, offer positioning, CTA placement, and demand generation;
• maintain site security, monitor performance, and troubleshoot errors; and
• comply with legal obligations or protect rights, safety, and the integrity of the site.

Mock Brains does not sell personal information submitted through the site. Inquiry and measurement data are used to run the marketing site, respond to requests, and improve business development operations.

4. Tracking, Cookies, and Analytics

The site uses Google Tag Manager to manage measurement tags and event collection. Depending on your browser settings and the tags configured inside the GTM container, this may involve cookies, browser identifiers, referrer information, and site interaction data.

The current site implementation is designed to track a focused set of events, including CTA clicks, form starts, and form submissions. Hosting providers may also use cookies, logs, or related technologies necessary for delivery, debugging, rate limiting, or security.

You can usually manage cookies and client-side tracking through your browser settings, privacy controls, or extensions. Blocking some scripts may affect how certain site interactions or measurements function.

5. Sharing, Service Providers, and External Services

Mock Brains may share information with vendors and service providers that help operate the site, including:

• Formspree for inquiry form processing and delivery workflow;
• Google, including Google Tag Manager and related measurement or diagnostics services that may be configured through the GTM container;
• Firebase Hosting and related infrastructure providers for site hosting, content delivery, and technical logs; and
• advisors, contractors, or subprocessors that support site operations or business administration under appropriate confidentiality or service terms.

Mock Brains may also disclose information if required by law, subpoena, court order, regulatory request, or when reasonably necessary to investigate misuse, prevent fraud, respond to a security issue, or protect rights and safety.

The site may contain links to external websites or services. Once you leave the Mock Brains domain, the privacy practices of those external properties are governed by their own notices and terms.

6. Data Retention and Security

Mock Brains retains inquiry and measurement data for as long as reasonably necessary to respond to requests, understand business development performance, maintain records, improve the site, and satisfy legal or contractual obligations.

No method of transmission or storage is guaranteed to be completely secure, but Mock Brains uses commercially reasonable administrative, technical, and operational safeguards appropriate to a marketing site and inquiry workflow, including established third-party providers for hosting, form processing, and measurement tooling.

Because the inquiry form is public and internet-facing, you should avoid submitting unnecessary sensitive information through it.

7. Your Choices and Rights

Depending on your location, you may have rights to request access, correction, deletion, restriction, or objection related to certain personal information.

• You can choose not to submit the inquiry form.
• You can ask Mock Brains to update or delete inquiry information it reasonably controls.
• You can opt out of some non-essential tracking using browser tools or privacy controls.
• You can ask not to receive ongoing outreach beyond a response to your inquiry.

Mock Brains will evaluate requests in light of applicable law, technical feasibility, business recordkeeping obligations, and any existing contractual requirements.

8. Children, Changes, and Contact

This site is intended for business users and is not directed to children under 13. If Mock Brains becomes aware that information from a child has been submitted through the site without appropriate authorization, it will take reasonable steps to delete it.

Mock Brains may update this Privacy Policy from time to time by posting a revised version on this page with a new last-updated date. Material changes should be reviewed before continuing to use the site or submitting information.

For privacy questions, data requests, or concerns about this policy, contact hello@mockbrains.com. You can also review the Terms of Service for the general rules that apply to use of the site.